The best time to build a website for your tech startup was when you first started your company, and the second-best time is now! It's understandable that creating a website can seem like a daunting task, but it doesn't have to be. As a digital agency, we've met many founders who were unsure about what their website should look like. That's why I'm here to share with you the golden rule that sometimes, less is more. Let me introduce you to the concept of the "minimum viable website" as we call it.
1. You should definetely start from building “Home” page. The first goal of a website is to capture the visitor's attention with a hero space, either by creating a wow effect or by immediately providing clarity on the product and problem. Going down through the homepage, you can describe the pains of your Ideal Customer Profiles. You can use separate blocks addressing different pains or different ICPs. Once a visitor recognizes their pain points, they will likely want to know more about your solution and product, which is where a "book a demo" CTA comes in handy.
2. The second important page is the "Platform" page, which allows visitors to learn more about your product and its features. It's good to show the main screens of UI, explain how the product specifically solves the problem, and, if appropriate, show the flow of all stages of interaction with the product.
3. The "About Us" page is expected to showcase the company's mission and vision, the key team members and their expertise. It's an opportunity to build credibility and trust with your audience.
4. But here's the real kicker: the use cases page(s). This page gives potential customers a better understanding of how they can use your product in their particular case, what exact pain points it can address in this scenario, and the results they can expect. It's all about showing how your product works in specific real-case scenarios.
By focusing on these key pages, you can create a website that is effective, without putting all your efforts into making it outstanding.
Creating your website is an exciting adventure that will take you away from operations and routine and give you a chance to think about your target audience, marketing approach, and strategy. Sometimes, it reveals unexpected insights for your growth!
P.S. Don't forget to include CTA buttons, social media links, and legal information on your website!