Episode 1

In the very first episode of Brands and Trends, we sit down with Juliana Pereira — a seasoned growth marketer, startup strategist, and revenue operations expert with 15+ years in the B2B space. She’s helped scale early-stage companies, stretch tiny budgets into real results, and turn chaotic GTM plans into structured, data-backed growth engines.

Juliana doesn’t speak in buzzwords — she brings receipts.

What we talk about:

• Marketing fails and fixing the fallout: One event vendor completely dropped the ball — Juliana called it out, negotiated a free double-sized campaign, and shares what she learned about trust, budget protection, and reputation recovery.
• AI tools: what’s hype vs. what’s helpful: She’s tested them all — content writers, image generators, CRM helpers. No fluff. Just what’s worth your time and what’s not. (Spoiler: “There’s a lot of bad AI out there.”)
• Email is dying, Google Ads are overpriced, and everyone’s searching in ChatGPT now. What does that mean for your acquisition strategy?
• How to go after your competitor’s customers without crossing the line: Real stories. Including the time Google took her side after a giant competitor tried to shut her down.
• Branding through socks (yes, really): Inspired by Wiz, Juliana launched socks with a message — and they ran out mid-event. She tells the full story.
• If she had Google’s budget? She’d build a video game. A non-salesy, challenge-based game that teaches you to beat AI at its own job — live, on a giant screen.

This episode is all signal, no noise.
If you’re a founder, CMO, or early-stage marketer trying to stand out, grow fast, or just survive the chaos — this is the conversation you’ll want to hear.